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Why has Rolex, one of the world’s finest watches, remained hot for over a century?

In a word, Rolex is tough enough. Reliable, precise and durable, these are the shining labels of Rolex.

  1. Having its own laboratory

Rolex has several laboratories at its headquarters in Switzerland, equipped with a strong team of researchers. The team even includes chemists and geologists. This team is “obsessed” with researching and improving various techniques related to watchmaking: there is a chemistry laboratory, lubricants to make the production lines run more smoothly, geologists to study the purity of diamonds, and people to formulate Rolex’s exclusive gold.

They get 24-carat gold from their suppliers, but they don’t use it directly on their watches. Instead, they have their own research and development team take this 24-carat gold and blend it to create a gold that has a golden hue, that doesn’t tarnish easily, that doesn’t oxidise or corrode easily, that is beautiful and durable, and that is unique to Rolex.

  1. All movements are assembled and tested by hand

Rolex is assembled by hand, from movement to bracelet, except for the steps that are not suitable for assembly by hand. Historically, watchmakers were able to certify their own chronometers, a process that clearly entailed the risk of fraud. To guarantee the quality of its chronometers, Rolex has chosen to submit its watches to official certification, regardless of the cost and the extra time required. The constant movement calibres are renowned for their chronometric performance. The movements are not only works of art but extraordinary miniature creations, combining at the same time a variety of shapes, forms, volumes, colours and surfaces, with some finishes polished and some with circular graining, meticulously crafted.

  1. Rolex has no supplier of accessories

A Rolex Submariner (self-winding mechanical watch, calibre 3135) comprises a total of more than 200 parts. These 200 parts are forged, polished, machined and assembled one by one by Rolex in its own factory in Switzerland, taking rough steel. In other words, this factory only imports raw materials from outside, such as steel, gold and diamonds.

All the forging and post-processing of raw materials is carried out in Rolex’s own closed factory. This is why their technology is so confidential and independent that they do not rely on any suppliers, and the outside world has no access to the methods, moulds or channels used to process these components.

This is why the watch industry has a saying: “Rolex watches are just as good as money”.

  1. Only Rolex uses 904L steel

This type of steel has several advantages: firstly, it is more resistant to corrosion and rust than other types of steel and is more robust. Secondly, it is clear that 904L steel gives a more beautiful finish to bracelets and dials, whether brushed or polished.

But 904L is more expensive and costly than other steels. This is because 904L steel has the disadvantage that as the steel gets harder, it becomes more difficult to forge. Rolex had to change all the production lines associated with forging steel in order to use this steel. No watchmaker has ever had to change an entire production line at any cost for the slightest difference in the polish of the steel, which is very costly. It is fair to say that a Rolex steel watch is a drop in the bucket, much more so than an Omega!

  1. With sophisticated watchmaking instruments

Rolex has more sophisticated and advanced watchmaking machines than other watchmakers, and adheres to a watchmaking philosophy that brings out the best in machines and human hands.

  1. Following a rigorous production process

It usually takes around a year to complete all the formalities, from forging the metal, machining the parts, fitting the movement, assembling the bracelet, testing, secondary testing and re-checking, to the completion of a top-quality chronometer, certified by the Swiss Chronometer Testing Centre (COSC) and, after assembly, certified by Rolex and packaged for shipment (despite an annual production of one million pieces or more). Each Rolex is produced through a rigorous process and there are no shortcuts.

So when you get a brand new Rolex watch from an authorised dealer, don’t doubt its quality, because the watch has been abused in the Rolex factory for I don’t know how many hundreds of times.

So how exactly do you pick a Rolex?

Rolex watches, if you want to divide from a broader perspective, is actually three types of watches, one is such as log type (Day Just) and day calendar type (Day Date) of formal watches, one is such as the water ghost (Submariner), Daytona (Daytona), Greenwich (GMT) and other sports watches, there is also a class is Cellini (Cellini) represented by the non-day with the table (Cellini has been discontinued, from its artistry, individuals prefer to classify it as a collection type series).

The first thing a novice needs to know is what he or she wants. There is a popular “fast and furious” approach to Rolex sales in China, where you are given a recommendation for a watch. As soon as you enter the shop, the salesperson will ask what you want to see or whether you want to give it as a gift or wear it yourself. If you want to give it as a gift, what is your budget, your age, your gender, whether it is for daily use or for an occasion, etc. After a series of eliminations it’s time to recommend the right watch for your range.

As a white boy, you can ignore terms like Oyster Perpetual, MIGAUSS, Submariner, Explorer, GMT, etc. that you don’t understand at all. What you need to think about is what features you want in a watch – whether you want a simple three-hand, dual time, or date, in steel, interlocking gold or full gold, and so on. These requirements will go a long way towards helping you choose the right Rolex.

NO.1 Rolex Cosmograph Daytona 116520 Black Dial

The Diagonal has always been Rolex’s most complicated watch and a hard-core product, although it is called a complication, it actually only has a chronograph function and the numbers on the outer ring are used for simple tachymetry. The watch is powered by the 4130 self-winding chronograph movement, developed entirely in-house by Rolex, which keeps time to 1/8th of a second. The Blackface Steeldi has been a sought-after piece since its introduction, thanks to Rolex’s precision and durability. Despite the addition of a chronograph function, which is slightly more complicated, it is still one of the best watches in its class for accuracy and durability.

The new Diagonal Ref. 116500LN, launched at Baselworld this year, is also hard to find and has long been priced at a premium. The physical difference between the two is only a ceramic ring, the rest is identical. However, it is still the dream of many “Rolex fans” to own a “Panda Di”.

NO.2 Rolex Submariner 11610LV Green

The Green Ghost is everyone’s nickname for the Submariner, and there are currently two main types, the Green Ghost and the Black Ghost, the Green Ghost is undoubtedly the hottest seller, as long as it arrives in shops, basically it won’t stay for a few days before it’s gone. First launched in 2010, the Green Water Ghost is characterised by its “green gold” coating on the watch’s surface using PVD technology, and its green gold ration is a secret. The Green Water Ghost has quickly become popular since its launch for the following reasons: firstly, its classic design; secondly, its outstanding performance; then, its low production; and finally, its hype. At present, it is basically difficult to see at domestic boutiques and dealers, occasionally a few will come, the current official offer is still 70,000 yuan, it is only a pity that the money is difficult to buy goods.

The Black Water Ghost is a model that was launched to fill a huge gap in the market for the Green Water Ghost, but it’s not “black gold”, it’s black ceramic. As the Aquatimer is a classic in its own right, and with the “tossing” of the Green Ghost, the Black Ghost is a good choice and is now officially offered at 65,900.

11610LN Black Ghost

NO.3 Rolex Logitech 116233 Champagne with diamonds

The Rolex Logbook in gold has been a hot seller since the old days. People used to buy it because it had a good meaning, as it had gold, silver and diamonds, which meant “in, win and earn” and was a favourite among businessmen at the time. Nowadays, although the obsession with these has diminished, the Logbook Intergold model has enough advantages over the high price of the Rolex Day Date to satisfy the desires of those who like gold watches. The movement is the 3315 self-winding calibre, which is an addition to the Rolex base calibre 3130 with a date display.

Dogtooth ring, contoured lugs, five-bead strap, Oyster case, automatic, date fast jump, chronometer …… all this is enough to make the DJ a timeless classic in the hearts of Rolex fans.

NO.4 Rolex Day-Date II Ref. 218238

“The official name of the Rolex Day-Date is the Osyter Perpetual Day-Date, the earliest version of which is the President series, because the President of the United States used to wear the Rolex Day-Date. The first DD was the President’s watch, because the President of the United States used to wear an all-gold Rolex DD, so this watch became famous and became what we call the “President’s Watch”. In four simple words, this watch is water resistant, automatic, calendar and day of the week.

NO.5 Rolex Rolex Greenwich II 116710LN Mechanical Men’s Watch

A collection of many classic Rolex elements: graduated bezel, blister, Oyster strap, a design that has remained unchanged for half a century and carries on a Rolex myth. With its 24-hour hand and independently adjustable 12-hour hand, it allows the watch to function as usual while setting the time in another time zone, ensuring that every second counts, making it ideal for the businessman who travels frequently between continents. The green hands may not be striking at first glance, but they are unobtrusive enough to be worn with both casual and formal wear.

NO.6 Rolex MILGAUSS 116400GV-72400

This watch is affectionately known as the “Green Glass”, and I’m sure you’ve all heard of Rolex’s “Green Glass”. If you find a Rolex watch with a lightning seconds hand, you can be sure that it is a MILGAUSS model. This model has an excellent anti-magnetic design, both in the form of an anti-magnetic cover on the underside of the case made of a paramagnetic alloy, which allows it to function accurately at magnetic densities of up to 1,000 gauss. The movement is the self-winding calibre 3131, which differs from the 31310 in its pin-axis design due to the antimagnetic cover inside the caseback, and the 3131 movement has a blued niobium hairspring to increase its resistance to magnetism.

NO.7 Rolex Oyster Perpetual 36mm Series 116000 Silver Disc

Rolex’s entry-level watch, the precision and durability of Rolex watches is evident in this collection. It is also the most shipped series of Rolex watches today. This model uses UK Replica Rolex current base movement, the 3130 self-winding movement, which is a non-calendar version, and the 3135 movement, which has an added calendar.

NO.8 Rolex Explorer II 216570

Launched in 2011, this watch has been enlarged from its original diameter of 40 mm to a generous and easy-to-read 42 mm case, with a CHROMALIGHT luminous display that makes it easy to read in any environment. The distinctive orange 24-hour hand, with its arrow-shaped end, echoes the prototype of the 1971 Explorer II. The middle case is cast in the same 904L stainless steel as the case, and the triangular pitted caseback is screwed on with the exclusive tools of Rolex watchmakers, making the case completely watertight to 100 metres. The screw-down, double-buckle-locked water-resistant crown ensures water resistance to 100 metres. The watch can also display dual time zones. The traditional hand indicates local time, while the 24-hour hand on a progressive graduated bezel indicates the time in a second time zone. The local time can be easily adjusted using the independent jumping hands by means of a subtle mechanism controlled by the winding crown.

There is no magic marketing for Replica Rolex Watches, the secretive corporate executive rarely appears and hardly ever gives interviews to the press. This century-old brand has survived, presumably by word of mouth, and that word of mouth is the watchmaker’s conscience.

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replica Rolex Yacht-Master 42 226659 watches

Aside from the F-You watch status of the Rolex 226659, what is really new is the 2mm enlarged Yacht-Master 42 case. The broad lugs actually make this watch a bit too large for my wrist, even though I really admire the slightly expanded overall proportions over the standard Yacht-Master 40. Rolex actually updated the entire Yacht-Master 40 collection for 2019, in addition to coming out with the Yacht-Master 42. The entire lineup gets the brand’s latest-generation case-making and finishing processes, and the modern-generation in-house-made caliber 3235 automatic movement. Again, that includes the 40 and 42mm Yacht-Master. Consider this solid 18k white gold Yacht-Master 42 an experiment to test sales of a 42mm-wide case on the Oysterflex bracelet.

Rolex almost always introduces new cases and movements in high-end watches first, in order to trickle them into the market and test them out. It is very (very) possible that Rolex will eventually produce a steel version of the Yacht-Master 42 case somewhere down the road. That really all depends on the success of the model. Rolex has already done pretty well breathing new life into the Yacht-Master by selling the 40mm-wide and 37mm-wide (gold) Yacht-Master pieces available on an elastomer Oysterflex strap. The Rolex Daytona on the Oysterflex strap was also a hit,replica watches and again, all of these watches are in gold. It is sort of amazing that in a time of so much variety in the market of high-end sports watches on colorful high-tech straps, Rolex continues to kill it by putting really fancy gold watches on black rubber straps.

My nickname for the Yacht-Master 42 in white gold and black ceramic is the “Yacht-Master Noir” because it reminds me of the stylized moodiness of film noir. Visually speaking, this silver and black watch could easily be mistaken for a Submariner at a glance — save for the different bezel and case shape. The Yacht-Master continues to be Rolex’s only sport watch with a swoopy case shape. The bezel also has markers in relief, but the insert is also black ceramic. It is worth pointing out that, unlike the uni-directional rotating bezel of the Submariner or other Rolex dive watches,replica rolex the Yacht-Master 42 has a bi-directional rotating bezel (not really sure why). Note that even though the Yacht-Master and Submariner look very similar, the Yacht-Master is water-resistant to 100 meters, while the Submariner is water-resistant to 300 meters.

Rolex has enough customers out there for discussions like, “Doesn’t the 42mm Yacht-Master dwell a bit close into 43mm Sea-Dweller territory?” The answer is no. Rolex understands its customers well enough to know that the market for a 43mm-wide steel watch on a bracelet is different from the market for a 42mm-wide 18k white gold watch on a strap — despite the fact that they have virtually identical dials. In fact, the 226659 Yacht-Master 42 watch will probably be hard to get, not because it is sold out everywhere, but rather because Rolex simply won’t make a ton of them.

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Hands-On With A Designa Individual Aftermarket Carbon Daytona & Feelings About Customized Rolex watches replica

Designa Individual (DiW) is one of many small businesses in the world, and at least some companies customize Rolex watches. There are as many Rolex watches as there are accessory markets, and the industry cannot even reach consensus on its terms. Perfect Replica rolex cosmograph-daytona watches has officially blamed these watches on Rolex, and their prices are usually much higher than the original retail price of Rolex watches, so these watches have also caused great controversy.

However, Rolex watches are very popular in the aftermarket, custom market, transformation market, Frankenstein market, custom market, etc., and as the demand for basic Rolex watches increases, their size also increases. Perhaps the most famous after-sales Rolex custom shop assistant is George Banford. He recently stopped releasing Rolex watches to focus on other products, including his watches and LVMH Group branded products (such as Zenith and TAG Heuer). ). Bamford and others were notorious for drawing Rolex cases in black and other colors, and then changed the dial colors and other details. In other words, what Banford and his contemporaries did was not to invent the Rolex aftermarket, but to commercialize it. For several generations, Rolex dealers and customers have been engaged in after-sales jewelry setting, other dial modification and case work, but most after-sale Rolex watches are produced one-on-one for customers. None of them compete with Rolex factory watches.

The Internet is about the Rolex accessories market in Geneva. The reason why the brand is bold and aggressive in Rolex aftermarket watches is reasonable and has two logics. First of all, people worry that they may mistakenly believe that the actual watches sold by Rolex will dilute the intellectual property of the brand. Rolex may exaggerate the actual number of these watches, but I agree with this view. In fact, what Rolex is most concerned about is not a new Rolex watch that has been revised and resold, but a Rolex watch that has been “carefully selected” to give new life, but it is ultimately a real watch. Is different. Rolex has produced it in the past. Rolex has repeatedly appeared in court on this matter, and litigation is often settled for their own benefit. Rolex is committed to protecting its brand and will not give up. According to my understanding, most (if not all) of the authorized Rolex dealers may receive incompletely friendly letters from Rolex lawyers. Of course, complying with these requirements is a completely different story.

Rolex’s second worry about the aftermarket version of the watch is clear, but it is difficult to know the real concern.
Top Quality Replica Rolex UK worried that Rolex after-sales watches will not only be different from the stock models, but also the quality will decline. It sounds shiny, but if you are familiar with Rolex, they are of the highest quality in specific areas and important details. At least, boutiques such as aftermarket watch lifters do not have the facilities needed to meet the quality levels of other luxury watch brands. These problems may not be visible to the naked eye. Having said that, Rolex is technically correct because after-sale Rolex watches are not as good (or durable) as watches produced by Rolex factories.

Rolex should appreciate the elegant creativity and artistic temperament of many Rolex aftermarket watches. There is no doubt that many Rolex after-sale watches can be regarded as pop art, and also the most valuable pop art. I personally wear some Rolex watches, but if they do n’t work properly, they will look cool. However, I am an experienced expert in this field and know that these are not Rolex products or Rolex related products.

Rolex only hopes that all Rolex watches can show the design they created and the quality they can manage. However, we cannot legally tell the person who bought the watch that we cannot hire a third-party company to modify the legally purchased Rolex products. This is why products that carry the Rolex name but (ideally) do not copy the Rolex name are sold. They are just refurbished watches because custom cars can take over existing cars and replace them for owners. The car analogy in the aftermarket applies to multiple levels and will help explain why there are aftermarket Rolex watches.

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New Rolex Cosmograph Daytona Watch With Black Ceramic Bezel & Updated Movement Hands-On

It’s about time the steel Rolex Daytona got an upgrade, as it’s been about sixteen years since we’ve seen it refreshed. The wait is over with the new-for-Baselworld-2016 Rolex Cosmograph Daytona reference 116500LN in 904L steel. It uses a new monobloc Cerachrom bezel in black ceramic with an updated tahcymeter design, shedding the older engraved metal bezel. It’s still got the calibre 4130 movement, but is now tested by Rolex to +2/-2 seconds per day accuracy, which is super impressive for a mass produced chronograph. That rating means that the new Rolex Daytona also sports the Rolex Superlative Chronometer Certification, of which you can read all about right here. A new aesthetic choice I love is the black snailed sub-dials on the white dial model, while the other available version in black dial has gray snailed sub-dials. Now, let’s get our hands on this new Rolex Cosmograph Daytona and see what it has to offer in person…

 let’s get our hands on this new Rolex Cosmograph Daytona and see what it has to offer in person…
let’s get our hands on this new Rolex Cosmograph Daytona and see what it has to offer in person…


The aforementioned monobloc Cerachrom used in the bezel is a material developed by Rolex and is replacing the engraved metal bezel on the outgoing Rolex Cosmograph Daytona. It hearkens to the past with the 1965 Rolex Cosmograph Daytona that had a plexiglass black bezel, but it’s due time the Rolex Cosmograph Daytona joins its siblings like the Rolex Submariner and Rolex GMT-Master II in getting the ceramic bezel treatment. replica watches rolex Cerachrom is incredibly scratch proof due to its hardness, and on top of this, it will keep the black bezel from fading due to the effects of UV rays.

 it will keep the black bezel from fading due to the effects of UV rays.
it will keep the black bezel from fading due to the effects of UV rays.

Rolex has also made an effort to preserve the legibility on the bezel through a process they developed that involves moulding the graduations into the  replica watches UK ceramic before it’s heated up to 1,500 degrees celsius. After this, it’s coated with a thin layer of platinum using a PVD process. What this process does is create a level of definition in tandem with the contrast of platinum and black ceramic.

Furthermore, the tachymeter scale has been updated so now it “follows” the rounded shape of the dial – the numerals were “horizontal” on the previous version. One final point about the bezel before moving on is that it’s one single piece holding the crystal in place on the middle case, which helps with waterproofing.

One final point about the bezel before moving on is that it’s one single piece holding the crystal in place on the middle case, which helps with waterproofing.
One final point about the bezel before moving on is that it’s one single piece holding the crystal in place on the middle case, which helps with waterproofing.

As previously mentioned, the automatic calibre 4130 is still the engine that drives the Rolex Cosmograph Daytona. However, the movement which previously boasted being COSC Chronometer Certified is now also Rolex Superlative Chronometer Certified. For the record, Rolex is not at all planning on leaving COSC, as they want to keep it as an external, independent certification. Their in-house certification requires -2/+2 second accuracy rating though, which is being applied to all new Rolex watches.

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Project X Designs Ultimate Custom Rolex Watches Hands-On

The easiest thing to miss in images is quality. If I could express one point about Project X Designs customized Rolex watches, is that they ensure their work is on par with “manufacture quality standards.” This means that they invest enormous effort into ensuring that their customization of Rolex watches leaves the finished pieces with a level of quality that is expected from stock Rolex watches right out of the Rolex manufacture. This feat is increasingly difficult, because as you see, there is an ongoing tug of war between Rolex and outfits like Project X. A major difference between Project X Designs and other Rolex modifiers that you’ve seen my mention is that Project X mainly works on new Rolex watches. Please note that the watches in the images are samples, and as such have finger oil blemishes on them that create some unevenly toned surfaces. All Project X watches are thoroughly cleaned and meticulously finished before being shipped to their clientele.

All Project X watches are thoroughly cleaned and meticulously finished before being shipped to their clientele.
All Project X watches are thoroughly cleaned and meticulously finished before being shipped to their clientele.


Rolex isn’t too keen on their watches being modified, but I am sure they love the ideas that Project X gives them. They have an odd protectionist sentiment about their timepieces. Preferring that you should want only what they offer – which while spectacular, is limited. Given the sheer popularity of Rolex replica watches, it comes with no surprise that wanting to make a “Rolex watch your own” is an expected desire given the options seemingly available. Say you want a Rolex watch in all black, with a different color dial, or perhaps a sapphire case back? Maybe your wishes are for something more grandiose with complex engravings or designs on the watch? Well Rolex has no ear for you, but Project X Designs does. The hidden efforts behind their pieces involve a determined Rolex company that keeps making their watches harder and harder to modify. Project X Designs can be seen as one of Rolex’s biggest fans, faithfully preserving the brand’s high quality image.

 Project X Designs can be seen as one of Rolex’s biggest fans, faithfully preserving the brand’s high quality image.
Project X Designs can be seen as one of Rolex’s biggest fans, faithfully preserving the brand’s high quality image.

Project X and its partners keep up the intellectual and engineering battle of overcoming Rolex’s latest challenge. The two companies that aren’t connected still seem to need each other, and in the end actually effectuate that each is better in the long replica watches UK run. Project X help Rolex maintain that their watches are harder and harder to replicate (as Rolex keeps making their basic parts harder to make), while Rolex keeps up a challenge for Project X as it continues to modify Rolex watches giving us its wonderful modified creations. This challenge for Project X may make its work hard, but maintains that fewer and fewer competitors can offer what they can given the skill and know-how required.

It goes without saying that Project X Designs is not affiliated to Rolex in anyway. Their operation takes mostly brand new Rolex watches and puts them metaphorically under the knife for enhancement. As I have said before, companies like Project X take a good product and makes it arguably better as an aftermarket value-added retailer. Consider them like a tuner for fine automobiles. A Mercedes Benz, BMW, or Porsche are stellar right out of the factory. Though the enthusiast might want any number of modifications to make their vehicle more unique. This might involve adding new wheels or even enhancing the engine. No matter how small or large the changes are, they are fulfilling and something that the factory itself does not offer.

No matter how small or large the changes are, they are fulfilling and something that the factory itself does not offer.
No matter how small or large the changes are, they are fulfilling and something that the factory itself does not offer.

Project X offers three main useful services for watch lovers. First, they offer a full customization service where you choose what Rolex watch you want, and everything you want done to it. As the term “bespoke” isn’t used too often in the US, it simply means “personalized.” They source the new Rolex watch and you can either choose from various options on their website, or enjoy a very personal consultation with them to communicate precisely what your dream is. Project X invests a large amount of time privately with clients working with them on designing their ultimate Rolex watch creation. Often times the costs for such modifications can be high given the complexity. For customers who opt for this, it is not a matter of cost, but joy that a company like Project X even exists to offer such services with quality results. Project X takes great pride in their Bespoke Edition watches.